Guest Post: John Martinka on Due Diligence

This recently hit my inbox from colleague John Martinka. I thought it had some good insights on what is really important when valuing a business as well as things to consider as you run your business, and build and nurture your customer base.

I recently attended an ACG webinar on M&A due diligence. My expectations were that we’d spend a lot of time on spreadsheets and legalities. Boy was I wrong!